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Postcards

Generally speaking, there are two types of postcard marketing campaigns: one-off and recurring. If you’re just starting out, try doing a one-off campaign to get the hang of it. Eventually, you can do a mix of both one-off and recurring postcard campaigns to hit all of your marketing goals.

Here are some ideas and examples to get you inspired:
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Promote a new package deal to get more business from existing clients

Create a one-off postcard campaign to promote a limited time or special offer. For example, if you run a pressure washing business, you can use your postcard to promote 25% off driveway cleaning when they book gutter cleaning with you.
Re-establish a connection with a “We Miss your Business” Postcard

Take a look at your client list. Chances are, there are some customers you haven’t heard from in a while. You can still win them back. Send a one-off, targeted postcard campaign with a personalized message that you miss them and would love to book work soon.
Introduce a new service add-on

This time, instead of just targeting your existing clients, you can send the postcard campaign to existing clients and new leads by creating lookalike audiences through your postcard mailing service.
Impress prospects with an enticing before and after image

Postcards are a visual marketing medium. Take advantage of that by including a great before and after image of your finest work and a 5-star testimonial on the back. Combine this one-off postcard campaign with a link to a landing page built specifically to attract new customers. This double-whammy strategy will impress recipients, and help them to easily find you and book work online.
Re-engage customers with a seasonal offer campaign

Unlike one-off campaigns, recurring postcard marketing campaigns are set-it-and-forget-it. Postcard marketing services like Mailchimp let you automatically send postcards every one, three, or six months with no extra work.You can take advantage of recurring postcard campaigns to re-engage existing customers and always stay top-of-mind. For example, run a quarterly campaign at the start of every season book work.
Grow your lead list with a referral program

Another one-off or recurring postcard campaign idea is to promote your customer referral program. What’s great about using postcards for this is that the client can literally ‘hand off’ the deal to their friend or neighbour. The postcard acts as a nice, tangible reminder of the deal.
Build an emotional connection with holiday or birthday greetings

Send your customers yearly birthday or holiday postcards to stay top of mind, differentiate yourself from your competition, and add a touch of delight to your clients’ daily mail routine.

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